Presentation
The role of the stylist has recently gained prominence. Today is a profession essential to creating attractive images conduits of emerging trends in society and adapted to market.
This Master has been designed with the aim of preparing professional image and style.Coordinated by stylists and fashion professionals, it offers a theoretical and practical training with current techniques aimed at the gateway and media - advertising spots, print, television, video and image consultancy.
Students learn to work in creative teams through actual practice in active stylists in photo shoots, filming commercials and movies and shows.
Programs
Theoretical Module
Trends and urban movements. Codes and types of urban culture and trends. Cultural background and aesthetic. Luxury brands, street and creators.
Analysis and criticism of styling. Research and study of the creative process and result, in advertising and styling done in various media.
Fashion Marketing and Management. Understand the style in the fashion industry, based on the shopping experience and knowledge of the wishes and aspirations of the consumer.
Communication fashion. Understand the strategic posture of the fashion media and different media and platforms that the industry today offers young people creative.
History of twentieth century fashion. Archetypes, styles, designers, private individuals and their reflection in the wardrobe, the image and the arts in general. Sociological behavior and its relationship with the environment and lifestyle.
Art Direction and brand image. Study of different types of artistic direction. Functions, how people work and language among the creative director and his team. The mark as regards the connection between the professional and the consumer sector, and as container values and meanings.
Projective module
Styling advertising. Who's who in the advertising world. Crews, creative, producer, director, costume. Decoding the sartorial language in advertising, storyboard, briefing, PPM, dossier costume. Projects styling and shooting of an advertisement: preparation, implementation, budget and closing.
Styling for TV. Technical differences between film-TV. Moire and chroma. Plans and camera movements. TV Formats: fiction, informational programming. Film formats: 35mm, 16mm, short, medium length and feature films. Technical equipment. Video clips. Draft styling and shooting of a program: technical reading of the script, test sequences and costumes, recording.
Styling in press. Press releases: target and advertisers. Fashion Editorials, beauties, still life and shopping. Advertisements and catalogs, customer, product, briefing, styling and shooting. Draft styling for a fashion editorial, inspiration, storyboard, model choice, make up, fitting of outfits, locations and photo shoot.
Styling for catwalk. Objectives of the fashion shows, press, cookbook, PR. Analysis of the designer and her collections. Casting, fitting and location. Production and budget lighting, music, set / scenery, choreography, backstage, hair and makeup. Art Direction. Gateway Project designer styling.
Cool hunting. Learning to observe and identify trends, details and character style codes mainly relate to urban environments. Main circuits "cool" and shopping routes. Street style magazines, cabinetry design and style books.
Personal shopper. What services can offer a Personal Shopper. Client: style and personality, body types and how to dress. Analysis of the closet. The costumes for leisure activities, work or label. Suppliers and Shopping channels. Image consulting.
Presentations and events. Creative supervision and production of a fashion event. Fashion events including exhibitions, temporary showroom, showroom static, product presentation, social party, stand, product placement. Location for events. Press and PR.
Retail Design. Covers all aspects of store design, showcases, merchandising, displays, lighting, graphics, banners, signage, decor. Space, identity and business. The exhibition, shops, shop windows, stands and franchises.
Photography. Photographers and magazines. Camera: types, formats, aperture and shutter, depth of field. Lighting. Film and Digital. Location and study. Practical projects in photo shoots.
Research Methods. Development of a sketchbook and working methods. Research and sources: authors, publishers, websites, web search engines.
Workshop styling. Styling immediate resources to face any unforeseen eventuality or a shooting or shooting. Aged and processing of garments and accessories.
Hair and makeup. Technical and artistic knowledge to understand the work of makeup artist and hairdresser to create fashion images together.
New media. Introduction to new digital tools with the aim of expanding the knowledge of various technologies applicable to the field of fashion design.Online professional courses: Photo shop and animation software.
The role of the stylist has recently gained prominence. Today is a profession essential to creating attractive images conduits of emerging trends in society and adapted to market.
This Master has been designed with the aim of preparing professional image and style.Coordinated by stylists and fashion professionals, it offers a theoretical and practical training with current techniques aimed at the gateway and media - advertising spots, print, television, video and image consultancy.
Students learn to work in creative teams through actual practice in active stylists in photo shoots, filming commercials and movies and shows.
Programs
Theoretical Module
Trends and urban movements. Codes and types of urban culture and trends. Cultural background and aesthetic. Luxury brands, street and creators.
Analysis and criticism of styling. Research and study of the creative process and result, in advertising and styling done in various media.
Fashion Marketing and Management. Understand the style in the fashion industry, based on the shopping experience and knowledge of the wishes and aspirations of the consumer.
Communication fashion. Understand the strategic posture of the fashion media and different media and platforms that the industry today offers young people creative.
History of twentieth century fashion. Archetypes, styles, designers, private individuals and their reflection in the wardrobe, the image and the arts in general. Sociological behavior and its relationship with the environment and lifestyle.
Art Direction and brand image. Study of different types of artistic direction. Functions, how people work and language among the creative director and his team. The mark as regards the connection between the professional and the consumer sector, and as container values and meanings.
Projective module
Styling advertising. Who's who in the advertising world. Crews, creative, producer, director, costume. Decoding the sartorial language in advertising, storyboard, briefing, PPM, dossier costume. Projects styling and shooting of an advertisement: preparation, implementation, budget and closing.
Styling for TV. Technical differences between film-TV. Moire and chroma. Plans and camera movements. TV Formats: fiction, informational programming. Film formats: 35mm, 16mm, short, medium length and feature films. Technical equipment. Video clips. Draft styling and shooting of a program: technical reading of the script, test sequences and costumes, recording.
Styling in press. Press releases: target and advertisers. Fashion Editorials, beauties, still life and shopping. Advertisements and catalogs, customer, product, briefing, styling and shooting. Draft styling for a fashion editorial, inspiration, storyboard, model choice, make up, fitting of outfits, locations and photo shoot.
Styling for catwalk. Objectives of the fashion shows, press, cookbook, PR. Analysis of the designer and her collections. Casting, fitting and location. Production and budget lighting, music, set / scenery, choreography, backstage, hair and makeup. Art Direction. Gateway Project designer styling.
Cool hunting. Learning to observe and identify trends, details and character style codes mainly relate to urban environments. Main circuits "cool" and shopping routes. Street style magazines, cabinetry design and style books.
Personal shopper. What services can offer a Personal Shopper. Client: style and personality, body types and how to dress. Analysis of the closet. The costumes for leisure activities, work or label. Suppliers and Shopping channels. Image consulting.
Presentations and events. Creative supervision and production of a fashion event. Fashion events including exhibitions, temporary showroom, showroom static, product presentation, social party, stand, product placement. Location for events. Press and PR.
Retail Design. Covers all aspects of store design, showcases, merchandising, displays, lighting, graphics, banners, signage, decor. Space, identity and business. The exhibition, shops, shop windows, stands and franchises.
Photography. Photographers and magazines. Camera: types, formats, aperture and shutter, depth of field. Lighting. Film and Digital. Location and study. Practical projects in photo shoots.
Research Methods. Development of a sketchbook and working methods. Research and sources: authors, publishers, websites, web search engines.
Workshop styling. Styling immediate resources to face any unforeseen eventuality or a shooting or shooting. Aged and processing of garments and accessories.
Hair and makeup. Technical and artistic knowledge to understand the work of makeup artist and hairdresser to create fashion images together.
New media. Introduction to new digital tools with the aim of expanding the knowledge of various technologies applicable to the field of fashion design.Online professional courses: Photo shop and animation software.
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